SodaStream 3D billboard in Times Square NYC
How do you grab attention in the world's busiest intersection? You make the product pop.
We created an immersive 3D billboard for SodaStream in Times Square!
Year
20.05.2026
Scope
Branding, 3D, 3D billboard
Timeline
1.5 weeks
Making Waves in NYC: The SodaStream 3D Experience
We created this 3D billboard for the SodaStream campaign, using their latest soda machine model and the Naked-eye 3D technique, which lets viewers see 3D images without special 3D glasses. It is widely used in massive outdoor LED billboards and consumer electronics to create the illusion that objects are floating directly out of the screen.
